Use this research tool to pitch and successfully WIN more sponsored posts! In this interview Jenn and Monica discuss using a SWOT analysis tool to analyze the strengths, weaknesses, opportunities and threats that can align a blogger and brand for a sponsored campaign.
Monica is the owner of HappyandBlessedHome.com and MonicaPruett.com. In just 12 months, Monica pitched, landed, and created 100 Sponsored Posts for Brands and Influencer Networks. With an MBA in International Business, 6 years as an Account Executive for ad agencies, and 11 years managing teams and negotiating contracts, she loves connecting with other online entrepreneurs and speaking publicly about building an online business. She recently spoke at the Build Your Blog Conference in Salt Lake City, Utah, and Social Media Marketing World in San Diego, CA on the topic of creating AWESOME sponsored content. She enjoys photography, cooking, chocolate, and time with her two boys and husband.